Monthly Archives: May 2013

Advertising to Female Cyclists

Grrrr

The May 15 issue of Bicycle Retailer and Industry News had an article by Megan Tompkins about advertising to female cyclists and how the industry can do a better job of appealing to them. The gist of the article was

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Product Review: Aero Tech Designs Hi Vis Cycling Jersey (aka “Can you see me now?”)

hi-viz cycling jersey

The cycling bug hit me big time in the late 1970’s when I was living in Pittsburgh. Every summer, my gang from the Western Pennsylvania Wheelmen headed to GEAR (The Great EAstern Rally) for a long weekend of cycling, workshops

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Product Review: Road Holland Aalsmeer Women’s Cycling Jersey

Women's Cycling Jersey

The Road Holland brand should be on every cyclist’s radar. Their Aalsmeer women’s cycling jersey ticked every box on my “must have” list: great fit, technical fabric, appealing color, classic good looks and worth the price. Let’s start with the

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