The May 15 issue of Bicycle Retailer and Industry News had an article by Megan Tompkins about advertising to female cyclists and how the industry can do a better job of appealing to them. The gist of the article was…
The recent women’s cycling summit I attended was a hotbed of discussion about female cyclists and the bicycle industry. The perceived chasm that separates women from what they want and what the industry thinks they want is as wide as…